The Dynamic Evolution of The Lighting Agency Today
Date & Time
Wednesday, September 21, 2022, 1:15 PM - 2:15 PM
Addie Smith Zach Mix Jonathan Ayala Renee Borg

Session Survey
The evolution and interdependent effects of many different technologies including SSL, online sales, AI, powerful software, and supply chain automation, are actively re-mapping the lighting ecosystem in surprising, creative, and occasionally disruptive ways. Many actors in the supply chain, especially lighting agencies, have developed rich and valuable service offerings to support lighting and controls products. This panel will explore the rapidly changing lighting supply chain landscape; innovative business models in the lighting agency; transparency, changing scope and responsibilities, and the emerging services and solutions revolutionizing the lighting business.

Billy Hodges - Co-founder, American Association of Independent Lighting Agents
Billy Hodges


Submission Type
Tailboard Talk
Keynote Speaker Photo

AIA Approved Credit: 1-hour