Session Evaluation

In a building industry sector as demanding and specialized as lighting, a successful practice is based on discipline in craft, high quality design communication, and careful project documentation. The creativity required to deliver exceptional design projects is not a mystical quality granted to a select few at birth, but is a collective, distributed process facilitated by a deep understanding of fundamental limits, by a balance of different roles and strengths on the team, and by active and ongoing experimentation and learning. In this keynote, Thomas Paterson will explore the foundations of design in craft and how teams can develop a strong culture of excellence that redefines outmoded ideas of creativity.