Recent advancements in AI systems have already had a significant impact on healthcare, legal, marketing and other major industries. This presentation explores the potential of AI to transform how lighting is specified and procured. First, I will present industry research quantifying how time is spent currently to specify, quote and manage submittals for lighting products. Next, I will demonstrate that current AI technology has the potential to automate key activities and, thus, fundamentally change the time scales and employee skills required to complete this work. Finally, I will discuss the business implications for specifiers, sales agents and distributors in terms of workforce management, growth and competitiveness in the age of AI.